The Information Age has given birth to a new breed of people willing separate themselves from the herd and challenge the status quo of regular 9-5 jobs; today those people are known as Internet Entrepreneurs. Affiliate and Network Marketing opportunities all over the world have facilitated this movement towards Internet Entrepreneurship by empowering ordinary people to become internet entrepreneurs and build global virtual businesses.
Internet Entrepreneurs Build Relationships
Although affiliate and network marketing opportunities are just one segment of all Internet Entrepreneurship ventures, they offer real income generating opportunities for those willing to embrace them. To those unfamiliar with affiliate and network marketing, some key questions about this group of entrepreneurs can almost automatically arise. These are some of the questions I had prior to starting my own internet business venture.
- Do affiliate and network marketers own their own products?
- Do affiliate and network marketers own the product business?
- Do affiliate and network marketers have any real businesses assets?
The No. 1 Asset
Simply put, affiliate and network marketers DO NOT own the products that they promote via their internet business and they DO NOT own the business that created these products.
With that being said, affiliate and network marketing internet entrepreneurs have only one real asset, Their List!
Have you ever noticed that whenever you buy something through the internet store of a large retail business, such as Best Buy or Fry’s, at some point during your purchase you are always asked if you would like to be added to their company newsletter? This is because large retail organizations also understand the power of the list. Large retail organizations know that in order for someone to feel comfortable enough to buy online, the consumer has to know who you are, the consumer has to trust you, and the consumer has to like you.
If you haven’t already figured it out, people only buy from those they Know, Like and Trust. The same principle applies to internet entrepreneurs!
Relationships in Internet Business
Top Internet Entrepreneurs like Mike Dillard have long educated aspiring internet entrepreneurs about the importance of building relationships for internet business success. The reason for that is clear! If you are an affiliate or network marketer you have absolutely no assets, but your list. At any point in time the product or service you are promoting may be pulled from the market or the business organization you’re partnered with may completely fold and go out of business. It happens all the time and if you truly believe that those are your business assets, you are setting yourself up for complete and utter failure.
Build your list. Build a relationship with that list.
Market to your list.
The only assets you can rely on are the relationships you have built with people in your list. It is only after the people on your list know who you are, like and trust you, that you can market useful products, services or business opportunities to them that will enhance their own lives and personal businesses. If done at any point prior to building a relationship, you’ll portray an image of self-interest and self-gain, destroying your credibility as a leader and any future opportunities to have that individual partner with you in a business venture.
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Been having a ball this evening following one New Blog to another on the topic of Entrepreneurial skills.
This one is outstanding and I love your Bio,Hector
I concur 100% about the list being an entrepreneur’s ASSET. for the past 50 years my businesses have grown because of finely tuned lists of eager prospects and satisfied customer.
I feel a lot of attention is given on-line about “getting a list” but not enough on HOW TO convert and have your customers returning for MORE.
We have been conducting a simple Live talk Show on these topic for the past 3 years.
Every Wednesday 9:30 PM, http://www.bmctalkshow.com
Join us anytime,
Hi Chuck!
Thanks for taking some time to comment on my blog! Very insightful comment. Thanks for reading my Bio as well.
I’m glad that you really enjoyed reading this post. I will definitely take you up on that. As a student of the industry, I am in continuous learning and would definitely not mind sharing/picking up some ideas from you.
Talk to you soon!
Hector, we share so much common ground.
I would love to have you on one of our Wednesday evening Talk Shows.
Now having 151 episodes in the archive.
You could share your positive experiences in List Building and growing your On-line business.
Beginners Marketing Class Talk Show
We also have our weekly, subscription, Webinar on Building a Web Based Business from Scratch.
Call me on the Talk Show idea
530-798-0245
I have poor reception here on the River, but return all calls within the hour
Chuck!
I am sorry it took me so long to respond to this post. I don’t know how I completely missed your response.
Absolutely, I would love to join you in one of your discussions. I’ll email you shortly so we can talk some more about the overall concept of your show.
Thanks for your response!